The Loker Student Union provides an environment which is designed to encourage interaction among the campus’ constituent groups (internal and external), enhance the sense of campus community, and expand the avenues through which the university educates students.
Through its many activities and services, the Loker Student Union provides cultural, social and recreational programming that supports the educational mission of the University, encouraging the development of citizenship, leadership, and social responsibility for success in a dynamic and pluralistic society.
The LSU went through a year long rebranding process
that resulted in a new logo for the organization, a
refreshed look inside the student union and renewed
energy to take the LSU to the next level. After following a
step-by-step process, the analysis and findings led to a
logo contest amongst students. The winner of the
contest, Adrian Gonzalez, Graphic Designer for the LSU,
designed a creative logo that expresses what the campus
community felt about the student union.
The LSU wanted to provide a consistent experience and strengthen our brand. The logo design relates to the letter “X” because this letter is a mark, an indicator and an identifier. The letter “X” marks the spot on maps of a specific location, often the place to be, which makes sense given the LSU is both the literal and physical heart of the campus.
The design is made up of four geometric shapes meeting in the center to create unity. Each shape represents a different entity found in the LSU: student, staff, faculty and administrators. The logo was designed to have a sense of movement related to the people who consistently enter and exit the busy building.
Organizational Values matter. We believe that our values assist employees in achieving our mission as well as expressing our core beliefs. They are the essence of our organization's identity and serve as a compass for the organization's culture.
Uphold the mission of the Donald P. and Katherine B. Loker University Student Union, Inc. for current and future generations of California State University, Dominguez Hills students.